National Telecommunications and Information Administration
• Asst. Secretary
• Domestic Policy
• Telecom Research
Media & Press
Release: Gutierrez Praises National Association of
Broadcasters' $697 Million Consumer Education Campaign
for Digital Television
For Immediate Release: October 15, 2007
"The National Association of Broadcasters' $697 million campaign demonstrates that broadcasters nationwide will work to ensure that all households are aware of the February 17, 2009, transition, so that no consumer will lose television reception because of a lack of information.
“NAB’s consumer education efforts in English, Spanish and closed-captioning are an extraordinary commitment. Combined with the more than 160 members of the Digital Television Coalition, this shows that industry and advocates are taking their responsibility seriously, and far exceeds what the government alone could accomplish.”
Consumer education efforts by industry, advocates and the government now totals more than $900 million.
Between now and February 17, 2009, consumers receiving their programming "over the air" will need to either purchase a converter; subscribe to cable or satellite service; or purchase a television with a digital tuner to continue to watch TV after that date.