STARTING A BUSINESS

BUSINESS PLAN OUTLINE

Cover Sheet: Name(s) of principles(s); name, address and phone # of business.

STATEMENT OF PURPOSE

TABLE OF CONTENTS

I. THE BUSINESS

II. FINANCIAL DATA

III. SUPPORTING DOCUMENTS

Personal resumés, job descriptions, personal financial statements, credit reports, letter of reference, letters of intent, leases, contracts, other legal documents, and anything else of relevance to the plan.

STATEMENT OF PURPOSE

A brief (less than 1 page) statement of the business plan objectives.

QUESTIONS

In General:

For A Financing Proposal:

A. DESCRIPTION OF THE BUSINESS

GENERALLY EXPLAIN:

QUESTIONS:

NOTE: If yours is a seasonal business, or if the hours will be adjusted seasonally, make sure that the seasonality is reflected in your replies to the two previous questions.

FOR A NEW BUSINESS

FOR A TAKE-OVER:

B. THE MARKET

Generally explain who needs your product or service, and why.

QUESTIONS:

C. COMPETITION

QUESTIONS:

D. LOCATION OF BUSINESS

E. MANAGEMENT

QUESTIONS:

NOTE: A personal financial statement must be included as a supporting document in your plan if it is a proposal for financing. Also, include your resume as a supporting document.

F. PERSONNEL

QUESTIONS:

Developed by The Howard University Small Business Development Center