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WISCONSIN

     
  State population (2000 census)
5,363,675
     
  Population receiving a FM public radio signal
5,039,307
94%
  (from both in and out-of-state stations)
  Population in uncovered FM areas
324,368
     
  Stations in State FM stations
28
    FM translators
3
    AM stations
2
     
  1989 PTFP Study: Population receiving a
    FM public radio signal
4,252,000
 
90%
         

Broadcast Coverage Maps

FM Stations - Detail         FM Stations - Printable

AM Stations - Detail         AM Stations - Printable


Public Radio Stations in State

Main stations in bold followed by associated repeaters and translators
Facilities in italics operated by out‑of‑state broadcasters
Location in ( ) - actual location of transmitting facilities
N - New facility since 1989 study     # - Station now meets study criteria

FM Stations
WOJB
88.9
Hayward    W275AF N
102.9
Ashland
WORT
89.9
Madison    W215AQ N
90.9
Madison
[WHA-AM 970 Madison] WERN
88.7
Madison
   WLFM
91.1
Appleton    WHSA
89.9
Brule
   WHAD
90.7
Delafield    WUEC #
89.7
Eau Claire
   WHID
88.1
Green Bay    WPNE
89.3
Green Bay
   WHHI
91.3
Highland    WGTD
91.1
Kenosha
   WHLA
90.3
La Crosse    WLSU
88.9
La Crosse
   WHWC
88.3
Menomonie    WVSS #
90.7
Menomonie
   WRST
90.3
Oshkosh    WHND N
89.7
Sister Bay
   WHBM
90.3
Park Falls    WHRM
90.9
Wausau
   WRFW #
88.7
River Falls    W284AN N
104.7
Ashland
   WSHS #
91.7
Sheboygan WUWM
89.7
Milwaukee
   WHDI N
91.1
Sister Bay WYMS
88.9
Milwaukee
   KUWS #
91.3
Superior WXPR
91.7
Rhinelander
   WLBL N
91.9
Wausau    WXPW N
91.9
Wausau
AM Stations
WLBL
930
Auburndale WHA
970
Madison


General Comments

Public radio in Wisconsin is provided primarily by two statewide networks licensed to state entities. The Board of Regents of the University of Wisconsin System is licensee for radio stations WHA(AM), WHID, WRST, WRFW, KUWS, WUEC, WLSU and WVSS. The State of Wisconsin Educational Communications Board is licensee for radio stations WERN, WLBL(AM), WHAD, WHHI, WHLA, WHWC, WHBM, WHDI, WLBL, WHSA, WPNE, WHND and WHRM. The network led by WHA(AM) is primarily for news and information.  The WERN-led network combines news and classical music in its service. The networks are comprised of stations from both licensee groups. Programming for both networks originates primarily from studios in Madison; but there are bureaus at some stations to provide local or regional originations.  WLFM Appleton, WGTD Kenosha and WSHS Sheboygan are separately licensed but participate in the state networks.  Milwaukee receives state network programming from WHAD Delafield and also has two public radio stations, one licensed to the local branch of the state university and one to the local board of education.  Two community licensees and one station licensed to a Native American tribe complete the in-state public broadcasters serving Wisconsin.  Most Wisconsin residents who receive public radio can receive multiple program services.  Two AM stations are located in Wisconsin.  

FM Service  

The 1989 PTFP study reported that Wisconsin was served by 19 public FM stations.  Four additional stations have been activated since the 1989 coverage study.  Three of the new stations­­__WHDI and WHND, both in Sister Bay, and WLBL Wausau -- are part of the state network.   The fourth station, WXPW, is also in Wausau and repeats the programming of WXPR Rhinelander.  WUEC Eau Claire, WVSS Menomonie, WRFW River Falls, KUWS Superior, and WSHS Sheboygan were all on the air prior to 1989 but did not meet the qualifications for inclusion in that study.   They are indicated on the station list with the # symbol. 

The signals of WUEC, WVSS, and WRFW provide service to Pierce, Repin, Dunn, and Eau Claire counties.  WHDI and WHND now provide service to Door County.  These areas were shown as unserved in 1989.

The percentage of Wisconsin's population receiving a signal has increased from 90% in 1989 to 94% currently.  The total number of residents not receiving a public radio signal has decreased from 454,000 in 1989 to 324,368.

AM Service

There are two AM public radio stations in the state.  WLBL(AM) 930 kHz Auburndale broadcasts during daytime only and operates at 5 kW.  WHA(AM) 970 kHz Madison broadcasts on an unlimited basis. Its operating power is 5 kW daytime and 51 watts at night.

Service from Adjacent States

Wisconsin residents living along the borders with Minnesota, Michigan and Illinois receive some out-of-state public radio service.

Unserved Areas

Region A  

There are 5,800 residents without public radio service in far northern Wisconsin in Bayfield and Ashland counties along Lake Superior and in Iron County on the border with Michigan.  

Region B  

In northwest Wisconsin, Burnett County and a segment of Polk County on the Minnesota border have 9,400 residents without public radio service.    

Region C 

In northeast Wisconsin, Marinette County on the Michigan border plus parts of Oconto, Forest and Langlade counties have 22,235 residents without public radio service.  

Region D

The largest area of Wisconsin without public radio coverage is a crescent stretching from northwest of Wausau south and east to the shore of Lake Michigan.  It includes all or parts of 11 counties: Clark, Jackson, Monroe, Sauk, Juneau, Adams, Waushara, Marquette, Green Lake, Fond du Lac and Sheboygan.  Most of Wisconsin's unserved population, 205,500, resides in this area.   Residents of several of these counties receive daytime AM public radio service from WLBL or WHA.

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