Harry Davis is the Roger L. and Rachel
M. Goetz Distinguished Service Professor of Creative
Management at the University of Chicago Graduate School
of Business. A member of the University of Chicago faculty
since 1963, Dr. Davis' research interests include the
application of behavioral science theory and methodology
to the areas of consumer behavior; advertising; new product
development; and industrial buying.
He has served as Deputy Dean for the M.B.A. Program
and as Professor, Behavioral Science, European Institute
for Advanced Studies in Management (Brussels). He
is a member of the American Marketing Association,
the American Sociological Association, and the American
Association for Public Opinion Research. He has also
served as Director of the Golden Rule Insurance Company,
Harnischfeger Industries, Peter Martin Associates,
and the National Opinion Research Center.
Harry Davis received his undergraduate degree in
sociology from Dartmouth College, and his graduate
degrees in marketing and sociology from Northwestern
University.
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