November 13, 2012 telephone briefing, 2:00 p.m to 4:00 p.m. ET (organized by consumer and privacy NGOs)
Conference bridge dial-in: 1-888-346-3659, passcode 06472# (participants are asked to mute their phones during presentations)
Agenda
Welcome
Moderator for First Half – Susan Grant, Director of Consumer Protection, Consumer Federation of America
2 p.m. – 2:30 p.m.
Academic Presentations on Transparency: Issues, Challenges and Solutions
Joseph Turow, Ph.D., Robert Lewis Shayon Professor of Communication and Associate Dean for Graduate Students, School for Communication, University of Pennsylvania
- Presentation Slides: The Non-Transparency of Key Online Words
- From the Atlantic: http://www.theatlantic.com/technology/archive/2012/02/a-guide-to-the-digital-advertising-industry-thats-watching-your-every-click/252667/
- From NPR’s Fresh Air:http://www.npr.org/2012/02/22/147189154/how-companies-are-defining-your-worth-online
- A review of his recent book, The Daily You, from a major ad-industry insider:http://getthedrift.com/the-shot-over-the-bow/#ixzz1lAl5mUqW
Lorrie Faith Cranor, Associate Professor of Computer Science and of Engineering and Public Policy at Carnegie Mellon University and director of the CyLab Usable Privacy and Security Laboratory at Carnegie Mellon
- Presentation Slides: Privacy Tool User Studies
- C P.G. Leon, J. Cranshaw, L.F. Cranor, J. Graves, M. Hastak, B. Ur. What Do Online Behavioral Advertising Disclosures Communicate to Users? WPES 2012. http://www.cylab.cmu.edu/research/techreports/2012/tr_cylab12008.html
- P.G. Leon, B. Ur, R. Balebako, L.F. Cranor, R. Shay, and Y. Wang. Why Johnny Can't Opt Out: A Usability Evaluation of Tools to Limit Online Behavioral Advertising. CHI 2012. http://www.cylab.cmu.edu/research/techreports/2011/tr_cylab11017.html
Alessandro Acquisti, Associate Professor of Information Technology and Public Policy, Heinz College at Carnegie Mellon University
- Laura Brandimarte, Alessandro Acquisti and George Loewenstein, Misplaced Confidences: Privacy and the Control Paradox. http://spp.sagepub.com/content/early/2012/08/08/1948550612455931
2:30 p.m. – 3:00 p.m
Q&A and Discussion
Moderator for Second Half – Beth Givens, Director, Privacy Rights Clearinghouse
3:00 p.m. – 3:10 p.m.
The FTC and Privacy
Maneesha Mithal, Associate Director, Division of Privacy and Identity Protection, Federal Trade Commission
- http://business.ftc.gov/documents/bus81-marketing-your-mobile-app.
- http://ftc.gov/os/2012/03/120326privacyreport.pdf.
- http://www.ftc.gov/os/2012/02/120216mobile_apps_kids.pdf
- http://www.ftc.gov/opa/2011/10/frostwire.shtm
- http://www.ftc.gov/opa/2011/08/w3mobileapps.shtm
- http://www.ftc.gov/opa/2012/02/mobileapps.shtm
3:10 p.m. – 3:20 p.m.
Q&A and Discussion
3:20 p.m. – 3:30 p.m.
Civil Liberties Concerns
Chris Calabrese, Legislative Counsel, American Civil Liberties Union
3:30 p.m. – 3: 40 p.m.
Q&A and Discussion
3:40 p.m. – 3:50 p.m.
Harnessing Marketer Know-How to Improve Transparency Effectiveness
Jeff Chester, Executive Director, Center for Digital Democracy
- Presentation Slides: Harnessing Marketer Know-How to Improve Transparency Effectiveness
3:50 p.m. – 4:00 p.m.
Q&A and Discussion