MEDIA DIVERSITY:
Minority Owners Conquering New Frontiers

Tuesday, July 18, 2000
9:00 am - 5:00 pm
Polaris Suite, Concourse Level
Ronald Reagan Building and International Trade Center
1300 Pennsylvania Avenue, N.W.


8:30 - 9:00 Registration

9:00 - 9:05 Welcome by Asst. Secretary Greg Rohde and Introduction of Commerce Department Officials

9:05 - 9:15 Remarks from Commerce Department Officials

9:15 - 10:30 Panel 1 - Minority Media Ownership in a Changing Industry

Topics - State of Minority Ownership
Preserving Diverse and Local Voices in a Concentrated Industry
Effect of 1996 Telecommunications Act on Minority Ownership
Audience Q & A


10:30 - 10:45 Break

10:45 - 11:15 Legislative Perspective - Brief Remarks by Members of Congress

Audience Q & A


11:15 - 12:40 Panel 2 - Where Do We Go From Here: Issues Facing Minority Owners

Topics -Effective Financing Methods for Minority Media Ownership
Effect of Tax Certificate Elimination on Minority Ownership
Role of Technology and New Media
Audience Q & A
12:40 - 12:45 Concluding Remarks

12:45 - 1:45 Lunch Break

2:00 - 5:00 Working Groups in Room 4830

2:00 - 3:30 Working Group 1 - Defining Minority Ownership

As widely-used financing arrangements dilute owners' equity shares, and global markets attracts foreign investors, it is important to develop consensus on a definition that reflects a changing industry. A commonly accepted definition could assist NTIA, FCC, SBA and others in implementing programs to increase diversity among telecommunications and broadcasting industry owners.
3:30 - 5:00 Working Group 2 - Policies and Programs to Promote Minority Ownership
Anecdotal information indicates that the elimination of federal programs and/or policies such as the tax certificate and distress sale, to name a few, has adversely affected minority broadcasters' ability to acquire media properties. While efforts to revive the tax certificate program have begun, what other policies and programs would facilitate minority ownership? NTIA's survey will elicit suggestions from minority owners, but the discussion will afford a productive exchange of ideas that will help NTIA to develop viable policy initiatives. The group will also examine NTIA's survey and explore ways to increase respondent participation.