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Local Estimates of Internet Adoption (Project LEIA)

NTIA and the U.S. Census Bureau have embarked on an experimental project to produce single-year estimates of Internet adoption for small areas, addressing a key gap in available data to better serve the policymaking process. Using techniques that have been successfully employed in other data products, Census Bureau experts are combining existing data from household surveys with auxiliary data that are known to correlate with Internet adoption rates. This initiative is known as Local Estimates of Internet Adoption, or Project LEIA.

 

For the first phase of Project LEIA, released in September 2024, the Census Bureau team produced an experimental model to estimate the proportion of households in each county that subscribed to wired Internet service in 2022. A complete feasibility report detailing the methodology used in this model, as well the experimental estimates themselves and related materials, can be found on the Census Bureau’s website. In preparation for the next phase of this initiative, NTIA launched a Request for Comment, seeking suggestions for improvements to the initial experimental model, as well as ideas for how to prioritize future expansion of Project LEIA’s scope.

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